{"id":33693,"title":"From the Very Start, Plants. Not Plastic","description":"Why fast fashion is getting faster, and why that means more waste ending up in landfill, and how sustainability is a viable solution.","content":"<p><img src=\"https:\/\/images.teemill.com\/n3pmlroi5gcilwxlk6erdpapfmp1p36hxyu82g5rmfbvmm3p.jpeg.jpg?w=1140&amp;h=auto\" alt=\"An overhead shot of a huge amount of discarded plastic bottles\" title=\"An overhead shot of a huge amount of discarded plastic bottles\" \/>Over a million tonnes of clothing are purchased annually in the UK according to a recent WRAP report, an increase of almost 20% tonnes compared to 5 years prior. As more people buy more stuff, this means fast fashion is getting faster still. Stopping for a moment though, if 60% of that is made from plastic and 99% of it is never recycled, that means tonnes of polluting waste going to landfill or incineration per second. Burying or burning plastic isn\u2019t a sensible strategy. The only way to get serious about sustainability is a redesign from the start. For us this means using natural organic materials and renewable energy to make our products, each of which is designed to be remade when it\u2019s worn out. Natural, sustainable, and never to landfill. One tonne at a time.<\/p>","urlTitle":"from-the-very-start-plants-not-plastic","url":"\/blog\/from-the-very-start-plants-not-plastic\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/from-the-very-start-plants-not-plastic\/","fullUrl":"https:\/\/oohtees.co.uk\/blog\/from-the-very-start-plants-not-plastic\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1699900213,"updatedAt":1699901500,"publishedAt":1699901500,"lastReadAt":null,"division":{"id":308556,"name":"Me and My Cat"},"tags":[{"id":2820,"code":"sustainability","name":"Sustainability","url":"\/blog\/tagged\/sustainability\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/egjxqmeqzlzjtg6wkoqmqbhlwlpxeeyecxwmy98dhqjnldkx.jpeg","thumbnail":"https:\/\/images.podos.io\/egjxqmeqzlzjtg6wkoqmqbhlwlpxeeyecxwmy98dhqjnldkx.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/egjxqmeqzlzjtg6wkoqmqbhlwlpxeeyecxwmy98dhqjnldkx.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":32690,"title":"Why Sustainable Matters - Running an Environmentally Friendly Business","url":"\/blog\/why-sustainable-matters\/","urlTitle":"why-sustainable-matters","division":308556,"description":"The Earth is more valuable than money.  Kate talks about why sustainability is important to her as a brand owner and how she wants to be part of the solution","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/qvfbqom8stcnzlggkovs50z9j7xfpxabhqffiytwsatnmbfr.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qvfbqom8stcnzlggkovs50z9j7xfpxabhqffiytwsatnmbfr.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":33042,"title":"How to Bring Sustainable Fashion Into Your Life","url":"\/blog\/how-to-bring-sustainable-fashion-into-your-life\/","urlTitle":"how-to-bring-sustainable-fashion-into-your-life","division":308556,"description":"Kate talks about how to start on your path to a sustainable future, by choosing sustainable fashion made from materials such as organic cotton, wool or bamboo.  Buying less, choosing well and making it last goes a long way to helping you achieve a sustainable wardrobe, and Kate gives some tips to help you on your journey.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/i8gohri9hyqs3y5ns79cplo0go4d1ll7ay3irdjv7zjoetjl.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/i8gohri9hyqs3y5ns79cplo0go4d1ll7ay3irdjv7zjoetjl.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":33456,"title":"Buy Circular Gifts This Christmas!","url":"\/blog\/buy-circular-gifts-this-christmas\/","urlTitle":"buy-circular-gifts-this-christmas","division":308556,"description":"Buy sustainable, organic cotton products with a circular lifestyle for Christmas gifts - once they are worn out you can send them back to be remade into something new, again and again.  A circular economy means no waste.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/o8zf9jodvdj2htolyfutuwile3c9kdtwy9yagnmrxdpal5ip.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/o8zf9jodvdj2htolyfutuwile3c9kdtwy9yagnmrxdpal5ip.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}